‘Second Place is for Losers’ is a T-shirt slogan used by Nike in one of its advertising campaigns, but it did not originate with Nike.  It is taken from an old proverb which states ‘Second place is the first loser’, and was popularised by the racing car driver Dale Earnhardt who said “Coming in second place means you have still ultimately failed to win in the end”.  The meaning of this saying is self-evident –  first place is the only achievement worth competing for. This, of course gives rise to ot